Riskmap 22
Background
RiskMap is an annual flagship global campaign that takes a forward look into the year ahead.
This year it was focused on six particular risks: Security, Political, Operational, Cyber, Terrorism and Reputational. This involved input from every level of a global company from the CEO, CMO and various other stakeholders. Ratings are given by Global risk analysts for each country of the world and visualised in the forms of a website featuring maps, videos and articles based on the thinking.
Due to the six risks, the visual aid of six "lenses" were used to tie the whole campaign together. Each colour being associated with a specific risk and followed throughout the whole campaign. Each image chosen was given a "focal point" which meant each size created needed to be customised.
I also produced Microsoft PowerPoint/Word templates in 4 different languages for the regional marketing teams to use during webinars and event presentations.
In total over 500 assets were produced for this campaign, which included web, social, video , PowerPoint, word and artwork for print.
Site Content
Website design
Website design
Website design
Working very closely with the website team to map and create all the assets for the microsite, keeping the campaign brand consistent.
Maps
Website design
Website design
I created five maps this year, for each of the featured risks. Plus a hybrid map that showed the two core risks of Political and Security. The hybrid map was then translated into 8 different languages,
Social meda
Website design
Social meda
Over 25 posts spanned across Facebook, Instagram, LinkedIn and Twitter.